We partner with spaces to run hands-on experiences where members work on their own business in the room and walk out with something finished.
A sharper pitch
Clearer positioning
Content ready to use
stronger way to talk about what they do
We use creativity as a tool to get business results.
At Out of the Norm, we help people get clear, get seen and turn that into real opportunities: stronger positioning, better content, new clients and growth.
These aren't things members sit through. They're experiences people take part in, enjoy, and leave with something useful.
The problem with most programming

A calendar full of socials keeps a space busy. It doesn't make anyone better at what they do.
Drinks and panels have their place, but on their own, they're rarely enough to give a member a reason to stay.
People remember the space that helped them win work, sharpen their pitch or move their business forward.
Useful for members. Valuable for the space.
Value On Both Sides Of The Room
What your members gain
A clearer way to explain what they do, so people understand and remember it
Experiences that give people a reason to attend, return and recommend the space
Their value is communicated properly, without shrinking it
Something finished they can use immediately
A room that gets it! Building something is lonely, and this puts members around people working through the same thing
What Your Community Gains
Programming built around the challenges members are actually facing
Experiences that give people a reason to attend, return and recommend the space
Stronger connections between members
A reputation as a community where people make real progress
A clear picture of what worked. We capture attendance, feedback and outcomes, so you can see the impact on engagement rather than guess at it
How we can partner
Built to fit how your space works
Built to fit how your space works from a single standout event to an ongoing series members plan around.
One-off flagship
A single high-impact experience. Ideal for a launch, member day or an introduction to how we work.
Weekly residency
A recurring slot members build into their week. Momentum, familiarity and a reason to keep showing up.
Monthly programme
A themed series across several months, each building on the last so members see real progress.
Bespoke
Shaped around your community and what members are trying to grow into.
Recurring programmes work best;
they give members time to build momentum and let the experience become part of what your space is known for.
What We Cover
Built around the challenges your members need to solve.
- Positioning and Pitching — becoming easier to understand, remember and recommend
- Storytelling — making your work land and stick
- Personal brand & Online Profile (LinkedIn) — a public presence that matches your level
- Authority Content — turning expertise into things people actually engage with
- Communicating your value — saying what you do so the right people get it
Any format can be shaped around the themes your community needs most.
Why Spaces Partner With Us
Members stay where they get better.
An experience that sends someone away with a finished profile, a sharper pitch or a stronger way to communicate their business becomes part of the value they associate with your space.
That value shows up in attendance, engagement and retention as well as what members say about the community.
Behind the work
Useful for members. Valuable for the space.
Designed and led by Micah McLeod, positioning and growth adviser, creative strategist, board member at ACCESS and founder of Out of the Norm.
Every experience blends business thinking with creative practice, so people leave with something they can use long after the session ends.
Common Questions
Lets work together
Let's design something your members will keep coming back for.
