A creative studio built for businesses that are ready to be distinctive.
ABout Us
Out of the Norm was built on a simple belief: creativity isn't decoration. It's a commercial lever. When it's used with intention, positioned properly, directed clearly, and executed well, it changes how a business is perceived, how it wins clients, and how it grows.
We're not a typical agency. We don't take briefs and disappear. We work as a creative partner, bringing strategic thinking and production capability together so the work we deliver actually moves the needle.
Our backgrounds span film, TV, VFX, brand strategy, content production, media, and marketing. We've worked on campaigns for brands like Nationwide, Snapchat, Genomics england and more. We collaborate with vetted specialists and partner studios to bring the right people to every brief.
Out of the Norm is led by Micah Mcleod. Clients who work with Micah on strategy come to Out of the Norm when they're ready to execute. Clients who come to us directly have access to Micah's strategic direction throughout.
Micah Mcleod
Creative Director and Strategic Lead.
Responsible for strategy, direction, and quality across every brief.
Savani
Production and Post.
Technical lead. Makes the creative vision happen on screen.
Sam
Design and Sales.
Makes things look right and helps them convert.
Chilam
Media and Marketing.
Gets the work seen by the right people
We also work with a trusted network of specialist partners across VFX, animation, and creative production.
We diagnose what’s holding you back, operate on your systems, and create visuals and experiences that make you unforgettable.
What We deliver
For brands
- Campaign delivery — end-to-end creative campaigns built around a clear strategic brief.
- Brand communication — how you look, sound, and show up across every touchpoint.
- Content production — high-quality content that builds authority and drives action.
- Sales and pitch assets — decks, presentations, and materials that close deals.
- Go-to-market creative — launching new offers, products, and positioning into market.
For communities
- Positioning and Pitching Workshop — becoming easier to understand, remember and recommend
- Storytelling Programme — making your work land and stick
- Personal brand & LinkedIn Programme — a public presence that matches your level
- Content Workshop — turning expertise into things people actually engage with
- Communicating your value — saying what you do so the right people get it